Kyungsik Kim , Seungback Han , Yeonju Lee , Seungjin Han , Taehee Kang

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Abstract

PURPOSE The purpose of this study was: (1) Firstly, do the keywords of the leisure industry research change by period? and (2) Secondly, what keywords symbolize the leisure industry research and how is the detailed research area organized? METHOD This study is conducted to search journal articles on Korea Citation Index(KCI) site to identify research trends related to leisure industry. To achieve this goal, we performed semantic network analysis on 1,069 papers of 328 Korean journals related the studies on leisure industry, which were published between 2002 and 2019. The Netminer was employed to conduct the semantic network analysis. RESULT Firstly, keywords such as sports, tourism, satisfaction, service, water, resource, and policy appeared to be important in the 2000s, while in the 2010s, keywords such as sports, tourism, brand, design, satisfaction, service, and market appeared to be important in the study of the leisure industry by period. Secondly, the co-occurrence word pairs appeared in the order of leisure-sport, leisure-marine, activity-leisure, industry-sport, quality-service, leisure-tourism, design-marine, and sport-tourism. Keywords with high centrality that appeared to be important included sports, tourism, brand, service, design, satisfaction, and culture. The areas of detailed research were found to be seven areas: sports and tourism, leisure and space, service and education, customer and satisfaction, marine and experience, industry and culture, and brand and design. CONCLUSION The semantic network was very useful for elucidating the academic characteristics by visualizing the research trend in the leisure industry in Korea.

Key Words

Leisure, industry, research, trend, structure, co-occurrence word, semantic network

Jiayi Wang , Brian H. Yim , Philip Wang

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Abstract

PURPOSE In this globalizing world, sporting events play an important role in improving the attractiveness and competitiveness of a city. Cleveland’s continuously increasing sports offering is making the city an appealing travel destination to wider groups of tourists. Brand personality theory provides the theoretical support for the present study. The purpose of the study is to test the brand personality framework in the context of sports tourism, explore the brand personality of Cleveland as a sports destination, and apply the theory into destination marketing. METHOD A mixed method of focus group interview (N=16) and survey (N=96, data were collected through Amazon Mechanical Turk) were conducted. Ten brand personality traits of sports destination Cleveland were generated from the focus group. Multiple regression analyses were conducted to analyze the relationship between interest in Cleveland attractions and intention to visit Cleveland regarding the attractiveness of Cleveland’s sporting events (H1), the attractiveness of Cleveland sporting events (Questionnaire Section B) and intention to visit Cleveland (H2), and Cleveland destination personality and intention to visit Cleveland (H3). RESULT leveland’s brand personality traits were identified such as athletic, passionate, exciting, friendly, and hardworking. The results of the multiple linear regression showed that there is relationship between attraction and visit intention to Cleveland. As found in previous studies, sporting events enhance tourism industry’s performance. CONCLUSION This paper examined a city’s brand personality as a sport destination and found how they can predict sport tourists’ perception of the city and their intention to visit.

Key Words

Sport, destination, brand personality, tourism, event, destination marketing